HSBC UK was exploring methods in which to improve and also create a seamless customer chat system which works on multiple devices. Becayse mainstream banking has to be highly accessibble, HSBC asked us to create a design concept as well as design the conversational guidelines which will create a base for all UI/UX practices on the service. We tackled the challenge by first doing exttensive research on best practices from other companies who do it well. We looked at the overall experience, pallete’s used, timing and interactions which hitt our target’s for near AAA compliancy. When we got to a position where our research became in-depth and concisive we implemented the UI.