HSBC UK was exploring methods in which to improve and also create a seamless customer chat system which works on multiple devices. As mainstream banking has to be highly accessible, HSBC asked us to create a design concept as well as to design the conversational guidelines which will create a base template for all UI/UX practices on the service. We tackled the challenge by first doing extensive research on best practices from other companies who do it well. We looked at the overall experience, pallete’s used, timing and interactions which hit our target’s for near AAA compliancy. When we got to a position where our research became in-depth and concisive we then implemented the UI and handed over to the client for testing.
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