The first phase of the redesign involved exploring quick low fidelity wireframes of what we can do with the homepage. This was our intitial concentration point as heatmaps delivered by the inernal showcased that 95% of users only viewed the homepage so it was a very crucial selling area. Using extensive research compiled by the internal R&D team, I then created 4 different high fidelity wireframes using unique elements on all pages tto allow the design to mix and match the strongest components, from here we used this combination to then define the UX further.
Back to Top